|
In our 20th year of publishing, Bedford Communications'
Family of Publications continues to enjoy a fine
reputation for delivering highly credible and objective
purchasing information targeted to a "ready to
buy" audience.
Business buyers from small and medium sized companies
pay a premium cover price for our publications, then
spend an average of three hours studying each issue
thoroughly for the comprehensive buying information
contained on every page.
An impressive 70-90% of readership, across three
vertical titles, will make purchases within 90 days of
reading our persuasive, tightly focused buyer's guides.
Distribution via computer stores, software stores,
superstores, bookstores, airports and newsstands ensures
a new, fresh audience of prospective customers with each
and every issue. Readership is over 100,000 per issue,
and with little duplication across competitive titles,
our magazines reach an untapped and concentrated source
of buyers.
Highly respected editorial includes reviews of hardware,
software and peripherals; Comparison Charts; Benchmark
Tests; and our invaluable Street Price Guide - making
our publications the most comprehensive 1-stop shopping
tools available. Our objective editorial creates an
atmosphere of trust and confidence for every reader.
Over 90% of our readers keep their issues for future
reference, so your advertising message remains viable
long after the cover date. Combining this with the fact
that our readers share their issues with 2-3 other
buyers, your advertising message reaches an
ever-widening audience of qualified prospects.
Our magazines are relied upon by a serious audience
poised to make purchases. It is within this final phase
of the buying process, and within this atmosphere of
trust, that an advertising message will have the most
critical impact on that purchasing decision.
|
|
|
LAPTOP
The
Buying Authority for Mobile Computing
Professionals
Monthly
issues of Laptop offer its
ready-to-buy audience of mobile
computing professionals a wealth of
unbiased information which enables
them to confidently and quickly make
purchases of:
- Notebooks
- PC
Cards
- Portable
Printers
- PDAs
- Internet
Services
- Upgrades
- Mobile
Security Products
- Carrying
Cases
- Cellular
Phones and Service
- Portable
Add-ons
- Connectivity
Products
- Software
Readers
consistently take actions that testify
to our value. Over 80% of readers buy
products within 90 days of reading our
issues. This unique reader action
emanates in part from our single copy
distribution strategy and premium
cover price -- our magazines are
available at bookstores, computer and
software stores, airport locations,
and newsstands -- which guarantees
that readers are prequalified
prospects on the verge of making
purchasing decisions.
The
guide's intense product oriented
editorial content contained in the
Product Reviews, Comparison Charts,
Benchmark Tests and Street Price
Guides creates a reliable and
trustworthy environment from which
thousands of readers make purchasing
decisions. Advertisements interspersed
throughout the editorial benefit from
our readers intense focus (the average
reader spends 3-5 hours studying the
issue) in their search for information
to assist them in determining which
products to buy.
Laptop
is produced by Bedford Communications,
Inc. which also publishes Computer
Buyer's Guide & Handbook
and PC
Upgrade, product intensive
guides to the desktop and upgrade
marketplaces.
|
|
Advertising
Information
